You’ve taken the tests, requested the recommendations, completed the common app, and now it’s finally time to refocus on what you’ve been putting off: the essay.
While most students spend days, sometimes weeks, perfecting their personal statements, admissions officers only spend about three to five minutes actually reading them, according to Jim Rawlins, director of admissions at the University of Oregon.
High school seniors are faced with the challenge of summarizing the last 17 years into 600 words, all while showcasing their “unique” personality against thousands of other candidates.
“It’s hard to find a balance between sounding professional and smart without using all of those long words,” says Lily Klass, a senior at Milford High School in Milford, Mass. “I’m having trouble reflect myself without sounding arrogant or rude or anything like that.”
The following tips will help applicants make the leap from ‘average’ to ‘accepted’:
1. Open with an anecdote.
Since the admissions officers only spend a brief amount of time reviewing stories, it’s pivotal that you engage them from the very beginning.
“Instead of trying to come up with gimmicky, catchy first lines, start by sharing a moment,” says Janine Robinson, writing coach and founder of Essay Hell. “These mini stories naturally grab the reader … it’s the best way to really involve them in the story.”
Let the moment you choose be revealing of your personality and character. Describe how it shaped who you are today and who you will be tomorrow.
2. Put yourself in the school’s position.
At the end of the day, colleges want to accept someone who is going to graduate, be successful in the world and have the university associated with that success. In your essay, it is vital that you present yourself as someone who loves to learn, can think critically and has a passion for things—anything.
“Colleges always say to show your intellectual vitality and curiosity,” Robinson says. “They want kids who are going to hit the ground running—zoom to class and straight out into the world. They want them hungry and self-aware.
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3. Stop trying so hard.
“One of the biggest mistakes students make is trying too hard to impress,” Robinson says. “Trust that it is those every day, specific subjects that are much more interesting to read about.”
Colleges are tired of reading about that time you had a come-from-behind- win in the state championship game or the time you built houses in Ecuador, according to Robinson. Get creative!
Furthermore, you’re writing doesn’t have to sound like Shakespeare. “These essays should read like smart, interesting 17-year-olds wrote them,” says Lacy Crawford, former independent college application counselor and author of Early Decision. “A sense of perspective and self-awareness is what’s interesting.
4. Ditch the thesaurus. Swap sophistication for self-awareness
There is a designated portion of the application section designated to show off your repertoire of words. Leave it there.
On the personal essay, write how you would speak. Using “SAT words” in your personal statement sounds unnatural and distances the reader from you.
“I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be marketing document of the self,” Crawford says.
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5. Write about what matters to you, not what matters to them
Crawford recommends students begin by answering the question, “if you had 10 minutes to talk to them in person, what would you say?” The admissions teams are looking for authenticity and quality of thinking.
“Theoretically, I think anything could be ‘the perfect topic, as long as you demonstrate how well you think, your logic and ability to hold readers’ attention,” Crawford says.
6. Read the success stories.
“The best advice is to read essays that have worked,” Robinson says. “You’ll be surprised to see that they’re not winning Pulitzers; they are pieces of someone. You want your story to be the one she doesn’t put down.”
Once you find a topic you like, sit down and write for an hour or so. It shouldn’t take longer than that. When you write from your heart, words should come easily.
Rawlins recommends showing the essay to a family member or friend and ask if it sounds like the student. “Take a few days and come back to it. But only do that once,” Rawlins says. “Reading it over and over again will only drive you nuts.”
7. Don’t pretend to be someone you’re not.
While colleges tend to nod to disadvantaged students, roughing up your background won’t help your cause.
“It’s less about the topic and more about how you frame it and what you have to say about it, Robinson says. “The better essay is has the most interesting thing to say, regardless of a topic that involves a crisis or the mundane.”
The essays serve as a glimpse into how your mind works, how you view the world and provides perspective. If you have never had some earth shattering experience that rocked your world, don’t pretend you did. Your insights will be forced and disingenuous.
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8. Follow the instructions.
While the directions on the applications may sound generic, and even repetitive after applying to a variety of schools, Rawlins points out that every rhyme has a reason.
“They have to know that college put a lot of thought into the instructions we give them—so please follow them!” he says. “We’ve given a lot of thought to the words we use. We want what we ask for.”
9. Use this space to tell them what your application can’t.
Most colleges don’t have the time or bandwidth to research each individual applicant. They only know what you put in front of them. “If they don’t tell us something, we can’t connect the dots,” Rawlins says. “We’re just another person reading their material.”
Like Crawford, he recommends students imagining they are sitting next to him in his office and responding to the question, “What else do I need to know?” And their essays should reflect how they would respond.
At the end of the day, however, Rawlins wants students to know that the personal essay is just another piece of the larger puzzle. “They prescribe way too much importance to the essay,” Rawlins says. “It makes a massive difference—good or bad—to very few out there, so keep it in context.”
Paige Carlotti is a senior at Syracuse University.
admissions essay, college applications, Paige Carlotti, writing, VOICES FROM CAMPUS
Getting into an elite college has never been more cutthroat. Last year, Harvard’s admissions rate dipped to a record low, with only 5.3% of applicants getting an acceptance letter. Stanford’s rate was even lower, at 5.05%.
These days, it takes more than impressive grades, a full roster of extracurriculars, and a deep commitment to community service to get into a well-ranked school. Experts say that a stellar essay is the linchpin that will win the admissions department over. But what is less well known is that different colleges favor particular topics and even specific words used in essays.
This is a key finding from AdmitSee, a startup that invites verified college students to share their application materials with potential applicants. High school students can pay to access AdmitSee’s repository of successful college essays, while college students who share their materials receive a small payment every time someone accesses their data. “The biggest differentiator for our site is that college students who share their information are compensated for their time,” Stephanie Shyu, cofounder of AdmitSee, tells Fast Company. “This allows them to monetize materials that they have sitting around. They can upload their file and when they check back in a few months later, they might have made several hundred dollars.”
Shyu says that this model has allowed AdmitSee to collect a lot of data very rapidly. The company is only a year old and just landed $1.5 million in seed funding from investors such asFounder.org and The Social + Capital Partnership. But in this short time, AdmitSee has already gathered 15,000 college essays in their system. Many are from people who got into well-ranked colleges, since they targeted these students first. The vast majority of these essays come from current college students who were admitted within the last two or three years.
AdmitSee has a team that analyzes all of these materials, gathering both qualitative and quantitative findings. And they’ve found some juicy insights about what different elite colleges are looking for in essays. One of the most striking differences was between successful Harvard and Stanford essays. (AdmitSee had 539 essays from Stanford and 393 from Harvard at the time of this interview, but more trickle in every day.) High-achieving high schoolers frequently apply to both schools—often with the very same essay—but there are stark differences between what their respective admissions departments seem to want.
What Do You Call Your Parents?
The terms “father” and “mother” appeared more frequently in successful Harvard essays, while the term “mom” and “dad” appeared more frequently in successful Stanford essays.
Harvard Likes Downer Essays
AdmitSee found that negative words tended to show up more on essays accepted to Harvard than essays accepted to Stanford. For example, Shyu says that “cancer,” “difficult,” “hard,” and “tough” appeared more frequently on Harvard essays, while “happy,” “passion,” “better,” and “improve” appeared more frequently in Stanford essays.
This also had to do with the content of the essays. At Harvard, admitted students tended to write about challenges they had overcome in their life or academic career, while Stanford tended to prefer creative personal stories, or essays about family background or issues that the student cares about. “Extrapolating from this qualitative data, it seems like Stanford is more interested in the student’s personality, while Harvard appears to be more interested in the student’s track record of accomplishment,” Shyu says.
With further linguistic analysis, AdmitSee found that the most common words on Harvard essays were “experience,” “society,” “world,” “success,” “opportunity.” At Stanford, they were “research,” “community,” “knowledge,” “future” and “skill.”
What the Other Ivies Care About
It turns out, Brown favors essays about volunteer and public interest work, while these topics rank low among successful Yale essays. In addition to Harvard, successful Princeton essays often tackle experiences with failure. Meanwhile, Cornell and the University of Pennsylvania tend to accept students who write about their career aspirations. Essays about diversity—race, ethnicity, or sexual orientation—tend to be more popular at Stanford, Yale, and Brown.
Based on the AdmitSee’s data, Dartmouth and Columbia don’t appear to have strong biases toward particular essay topics. This means that essays on many subjects were seen favorably by the admissions departments at those schools. However, Shyu says that writing about a moment that changed the student’s life showed up frequently in essays of successful applicants to those schools.
Risk-Taking Pays Off
One general insight is that students who take risks with the content and the structure of their college essays tend to be more successful across the board. One student who was admitted to several top colleges wrote about his father’s addiction to pornography and another wrote about a grandparent who was incarcerated, forcing her mother to get food stamps illegally. Weird formats also tend to do well. One successful student wrote an essay tracking how his credit card was stolen, making each point of the credit card’s journey a separate section on the essay and analyzing what each transaction meant. Another’s essay was a list of her favorite books and focused on where each book was purchased.
“One of the big questions our users have is whether they should take a risk with their essay, writing about something that reveals very intimate details about themselves or that takes an unconventional format,” Shyu says. “What we’re finding is that successful essays are not ones that talk about an accomplishment or regurgitate that student’s résumé . The most compelling essays are those that touch on surprising personal topics.”
Of course, one caveat here is that taking a risk only makes sense if the essay is well-executed. Shyu says that the content and structure of the story must make a larger point about the applicant, otherwise it does not serve a purpose. And it goes without saying that the essay must be well-written, with careful attention paid to flow and style.
Shyu says that there are two major takeaways that can be taken from the company’s data. The first is that it is very valuable for applicants to tailor their essays for different schools, rather than perfecting one essay and using it to apply to every single school. The second is that these essays can offer insight into the culture of the school. “The essays of admitted students are also a reflection of the community at these institutions,” Shyu says. “It can provide insight into whether or not the school is a good fit for that student.”
A final tip? If you want to go to Harvard and write about your parents, make sure to address them as “mother” and “father.”